Why outbound still matters for B2B companies
Inbound gets the attention, but outbound remains one of the most effective ways to build a B2B pipeline. Here's why.
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Thoughts on outbound prospecting, lead generation, and building a B2B pipeline.
Writing cold emails that actually get replies
Most cold emails fail because of how they're written. Here are the principles behind messages that earn responses.
Read more →How to measure whether your outbound is working
Open rates and send volume don't tell the full story. Here's what actually matters when evaluating outbound campaigns.
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